Darkthorn’s Blog

- The information processing approach

o Sensory store (input device) à Short term store (central processor) à Long term store (library of files).

- Stage theory

sensory inputà Sensory memory àattentionà Working memory àencodingà Long term memory

Un-attending info. Un-rehearsed info Some info. lost

is quickly lost is quickly lost over time

- Levels of processing approach

o Level of retention depends on depth of processing during encoding

§ Orthography à phonology à Semantic

- Sensory memory – large capacity, pre-categorical with brief duration

- Iconic memory – visual

- Echoic memory – auditory – whole vs partial report

- Von Wright – performance equals whole report, supports pre-categorical

- Attention – the process of directing and focussing certain psychological resources

- Selected listening – dichotic listening – filtering out unwanted information, selective filter hearing – hear what makes more sense

- Automaticity – automatic vs controlled processes, stroop effect (colours of words vs the meaning of the word) – reading response interferes with the colour naming of words printed in a conflicting colour – word recognition is automatic